Rethinking food products for the consumer of tomorrow

The New Food Value Canvas helps to create delicious, healthy food that makes people happy and has minimum impact on the planet.

Why

Understand and visualize  the changing drivers and its implications of tomorrows consumer.

Use the canvas to explore new food products whether you are a start-up or an existing business.

How

Besides the canvas you get trigger questions and consumer insights cards to work with.

It’s Not Rocket Science.

In 4 simple steps the New Food Value Canvas helps the food professional to rethink his product to what the consumer of tomorrow finds important.

Step 1

The Product

How does the current and future product looks like?

Step 2

Buyer Values

What are the current and the future buyer values?

Step 3

Ecosystem

How will the new product change the ecosystem?

Step 4

Gatekeeper

How does the current and future product looks like?

Download the New Food Value Canvas.

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